As of around October 2011 – the date varies by category – iTunes has sold over 16 billion songs, about one half-billion movies, videos and teevee shows, some 20 billion apps, and Crom knows how many books, magazines and newspapers.
Here’s the rub: in each and every one of these approximately 40,000,000,000 cases, the purchaser could have downloaded the damn thing for free. In most cases, it is far easier to illegally cop a boot than it is to purchase one. Let’s start with the fact that you don’t need to have a credit card or room left on your credit limit to procure your illegal bootie.
So. 40 billion downloads from just one – the biggest one – online merchant in a world that only houses seven billion people. That’s an average of four and one-half perfectly legal downloads for each and every person, including babies in the Amazon who don’t even have access to Amazon.
Hey! People are inherently good. Go know!