Power of Hashtags

Spend a few hours in San Francisco or Austin and you will meet a host of caricatures who appear to have had all everyday words surgically removed from their brains, a greasy marketing dictionary being installed in their place. These are the annoyingly earnest types who have taken the language of the operating system and applied it to their daily lives — the people who work not in industries but in “spaces.” You don’t chat with them, you “interface.” You don’t go out for lunch, you “aggregate,” and, if the lunch plans go “viral,” you hope that the restaurant is “scalable.”